The Angels Have the Phone Box

Born in Africa to French wildlife photographer parents, Tippi Degré had a most unusual childhood. The young girl grew up in the African desert and developed an uncommon bond with many untamed animals including a 28-year old African elephant named Abu, a leopard nicknamed J&B, lion cubs, giraffes, an Ostrich, a mongoose, crocodiles, a baby zebra, a cheetah, giant bullfrogs, and even a snake. Africa was her home for many years and Tippi became friends with the ferocious animals and tribespeople of Namibia. As a young child, the French girl said, “I don’t have friends here. Because I never see children. So the animals are my friends.”

Parents Alain Degré and Sylvie Robert documented Tippi’s life and relationships with the African wildlife and transformed those moments into captivating books and movies. Tippi of Africa, published in 1998, told Tippi’s story of she and her parents, and Tippi’s close bonds with wild animals made her quite famous. Her mother said, “She was in the mindset of these animals. She believed the animals were her size and her friends. She was using her imagination to live in these different conditions.”

In an effort to educate the mass public about desertification, the degradation of land in drylands, Mardid-based agency Contrapunto BBDO created this series of eye-catching ads for the World Wildlife Fund.

Desertification destroys 6.000 species every year and is caused by a variety of factors, such as climate change and human activities, desertification is one of the most significant global environmental problems.